Chicago, IL

Chicago, IL

Rose Tibayan is the Director of Marketing and Digital Media for Mayuba, Inc.—owner of the Barbara’s Bookstores independent group. Illinois locations include Chicago, Burr Ridge, Glenview, O’Hare International Airport (Terminals 1, 2, 3), and Vernon Hills, as well as Boston, Massachusetts (South Street Station).

Previously, Rose worked for 15 years in television news. She is an award-winning broadcast journalist who began her news career as a production assistant with NBC Nightly News in New York City. Rose went on to become a general assignment reporter, anchor, writer, and producer at WPVI-TV (ABC Philadelphia), News 12 New Jersey, New York 1 News, WINK-TV (CBS Fort Myers), and KUAM-TV (NBC Guam). 


In 2015, she co-founded a non-profit organization—The Sampaguita Group—with the mission of educating others about ‘educational downward mobility’ affecting second-generation Filipino Americans. Since its founding, the group has awarded more than $15,500.00 in partial collegiate scholarships to women. From 2015-2018, Rose was a member of the Digital Co-Curation team at Chicago’s Field Museum of Natural History promoting the museum’s 10,000-object Philippines Collection. From 2014-2017, she sat on the media committee of the Hydrocephalus Association, increase awareness about Normal Pressure Hydrocephalus (NPH)―a treatable imbalance of water in the brain that is often misdiagnosed as Alzheimer's or Parkinson's disease. Read Rose’s NPH report.


Her accolades include a national ‘Excellence in Journalism Award’ in the Public Health category from the Association of Healthcare Journalists (AHCJ) for a three-part series about the children’s dental epidemic in Alameda County, California for KTVU-TV (FOX San Francisco), where she was selected as a medical journalism fellow after graduate school. She is the recipient of three Telly Awards for Excellence in multimedia production.


Rose holds a Master of Arts degree in medical and science journalism from Columbia University in the City of New York, where she was a Robert Wood Johnson Medical Foundation scholar and Henry J. Kaiser Family Foundation fellow. She earned her Bachelor of Arts in English from the University of Delaware. Rose is fluent in Tagalog, loves to ski, and a strong advocate for animals. ✿